Anime games account for 20% of all App Store spending, according to data.ai | Pocket Gamer.biz

This article is part of an ongoing series of articles based on data from PocketGamer.biz and data.ai (formerly App Annie) highlighting trends in the global mobile gaming industry using Game IQ analytics from data.ai.

In its latest report, The State of Anime Gaming 2022, data.ai said anime mobile games generated $17 billion in consumer spending worldwide in 2021, a 6% year-on-year increase. on the other, revealing that anime games actually accounted for $1 of every $5 spent in app stores for mobile games last year.

Data.ai’s classification of an anime mobile game depends on the art style of the game, given that it shares a resemblance to Japanese television and cinematic animation.

However, despite high consumer spending, the global usage penetration of the most widely used anime mobile game was less than 3%, indicating that although the audience may not be as wide as d In other genres, such as battle royale, players show higher engagement and are also more spenders overall.

In awe of the anime

Japan remained the largest market for anime mobile games in 2021 and accounted for 55% of global consumer spending, however, its market share has fallen nine percentage points since 2018 as popularity increases in other countries.

Last year, global downloads grew by 15% year-on-year, up 50% from 2018. The countries that saw the most growth were the UK, the United States United States and South Korea.

Compared to 2018, anime mobile game downloads jumped 170% in South Korea in 2021, compared to 40% in the US and 30% in the UK. Consumer spending also increased significantly during this period and increased by 85% in South Korea, 75% in the UK and 70% in the US.

These figures indicate that in addition to a growing global audience, anime mobile games are also attracting a more engaged audience that is willing to pay in the long run.

The crossover between anime and mobile games is nothing new, but as the popularity of the medium grows around the world, more and more companies are getting involved through partnerships and publications. Earlier this month, Japanese manga publisher Shueisha announced the launch of its games division to focus on bringing anime games to all platforms, including mobile.

You can find the full Status of Anime Games 2022 report on the data.ai website.

You can also go in-depth with top influencers in the mobile world and learn more about mobile gaming trends and topics with data.ai’s Game Changers podcast.


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